Customer Relationship Management (CRM)Reliable information base and targeted activities
A CRM system integrated into winweb-food: the uniform database provides all the information you need for your CRM activities for customer loyalty and new customer acquisition.
As information is continuously gathered and stored, your CRM database becomes an information and control system for sales, marketing, customer service and project management.
„The logical structure of the software means considerably less training for the employees than with other systems.“
The functions at a glance
Address and customer master data
Various selection options for defining target groups, e.g. according to regions, industries, sales figures, number of employees, activities, evaluations, etc.
Set-up of activities such as mailing, trade fair visit, call, e-mail, offer, requirements, information sent, customer visit, order, complaints, ABC customer or contact)
Recording and documentation of the activities carried out with the customers/interested parties, e.g. with appointments, notes, discussion contents, documents and results
Resubmission and reminder
History of all activities carried out with customers/interested parties (activity journal)
CRM activity tracking and evaluation
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