Customer relationship management (CRM)
Reliable information base and targeted activities
A CRM system integrated into winweb-food: the centralized database provides all the information you need for your CRM activities to retain existing customers and acquire new ones.
At the touch of a button, detailed address information, the complete customer history, pricing, quantity and order information, ABC analyses of customers and items, as well as completed marketing campaigns and sales activities are available.
The information continuously collected and stored transforms your CRM database into an information and management system for sales, marketing, customer service, and project management.
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Features at a glance
Address and customer master data
diverse selection options for defining target groups, e.g. by region, industry, revenue, number of employees, activities, ratings etc. Setting up activities such as mailing, trade show visit, phone call, email, quotation, requirements, information sent, customer visit, order, complaints, ABC-customer or -contact)
Additional features
Recording and documentation of activities carried out with customers/prospects, e.g. with appointments, notes, conversation content, documents and results Follow-up and reminders History of all activities carried out with customers/prospects (activity log) CRM activity tracking and analysis
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