All processes in one system

Posch combines separate software for recipe management, cold storage and trade

Posch from Aßling in Upper Bavaria is a medium-sized, family-run company. The full-range supplier for specialties from the butcher's shop sees itself as a pioneer in puff pastry, snack and turkey specialties. 1000 customers choose from around 4000 items, 13 multi-compartment refrigerated and frozen trucks are on the road. The ERP system winweb-food supports Posch throughout the entire process chain from delivery in purchasing to the customer.

25 years ago, senior Helmut Posch was already developing turkey products, and even today these items are among the bestsellers in the range. The pioneering spirit for products with a high degree of convenience paid off and allowed the company to grow: while there were still twelve employees in 1985 when the company moved into the business premises in the Aßling commercial area, by 2010 135 employees were already ensuring high quality and fresh ideas. Milestones for the technical equipment along this path were the Storage management with wireless scanners in 2006 and the first certification according to the “International Food Standard” (IFS) one year later.

Selection process

A new inventory management system was introduced a year ago.
To find the right software partner, Richard Posch opted for a multi-stage selection process with several software companies: “Security takes priority. An IT decision is highly sensitive, as an ERP system affects all company divisions and links them together.” The decision in favor of Winweb Informationstechnologie GmbH was made for both professional and structural reasons. From a professional perspective, the decisive factor was that the company from Aldenhoven offers simple solutions and is a medium-sized software provider. At Posch, the cooperative partnership with many medium-sized suppliers and customers is seen as the basis for success.

The initial situation showed separate software systems for the Formulation management, the Deep-freeze storage and trade. The aim was to abolish the existing isolated solutions and introduce a new ERP software that integrates all processes in one system.

Process reliability and time savings

Winweb offers a complete system that is continuously being further developed, and also has many years of experience in retail. Richard Posch emphasizes that this is also reflected in the better technology in competition on the market. For example, also in being able toTraceability to be able to present a product faster and better than other providers. IT Manager Gerhard Karl describes a particular technical challenge: “We have enormous complexity in our products and among our customers.” Items are purchased as merchandise, but at the same time are also raw materials for theProductionDue to the flexibility in fulfilling individual customer requests there is a very complex master data record of articles and customers.
After the investment decision for winweb-food, the master data is transferred from the legacy systems. Given the complexity of the master data, the data transfer already went well. In some cases, rework was required, for example regarding the type of pricing, the price units, and the delivery units. To be on the safe side, each item was then checked once on the screen - everything was correct.
With the new system, time is saved, for example in order entry, because the salesperson can now see more quickly and clearly on their screen what the customer has bought so far. The gain in clarity creates additional recommendations that are just as important in telephone sales as inSales at the counter. Other essential components of integrated information processing are the mobile data collection with MDE devices in goods receipt and in order picking as well as dynamic storage location management.

Project implementation and service

When introducing a new ERP system, there is always an individually varying setup and training effort. The system is used across the entire company and therefore must be used and ultimately accepted by many employees. The necessary setup work was shown step by step on the system and largely carried out directly by the later users. By dispensing with traditional classroom training in favor of direct system contact, later and autonomous use is easier. In addition to the setup and training work carried out on site, the Winweb Support available by phone for additional questions. Further customer support, as well as the installation of updates and patches, is also handled by support. Especially when there are questions during system setup, this is a good addition to the on-site appointments, a topic can quickly be refreshed over the phone. Gerhard Karl also likes to use "TeamViewer" as a remote maintenance option for the system. This allows a Winweb employee to connect to any workstation at Posch, make settings and provide assistance directly on the user's PC, without being on site.

Richard Posch GmbH

- 125 employees, 25 million EURO turnover

- Specialist wholesaler for fresh and frozen food, full-range supplier for butcher's supplies

- Producer of frozen specialties, focus on dough and turkey products