Season with system

For traceability, calculation and also with the Production of traditional sausage products – for example when seasoning – Torney Landfleischerei Pripsleben uses the ERP system winweb-food. And for the company's 25 branches, the powerful software serves as an ordering, information and evaluation system.

In the small cold room, it smells like an oriental bazaar: pepper, marjoram, cardamom and cloves fill the air. Only the master butcher no longer notices the spicy mixture in all its variety so consciously, as he mixes the spices for the in-house sausages here every day. “Our sausage is not made with ready-made spice blends, but rather all ingredients according to old, traditional Recipes assembled, weighed and added to the sausage meat," says Frank Wegner, Managing Partner of Torney Landfleischerei Pripsleben. And not only the Pomeranian sausages are seasoned by hand and cooked on site, the salads of the Landfleischerei are also made by hand and seasoned individually.

You can imagine that this is no longer possible without IT support in a company that manufactures 72 different products. “In 2007, we introduced winweb-food, which is also used to weigh and monitor the seasoning mixes for each product”, says Managing Director Frank Wegner. If the weight of the seasoning mix does not match the product to be seasoned, the system issues an error message, explains the 51-year-old.

All processes are supported

Of course, not only seasoning is supported by the software: In the Meat cutting around 100 pork and three to four beef halves are coarsely and finely cut up, portioned, labeled via the ERP system and documented here three times a week. winweb-food also offers a preliminary and post-calculation of the cutting articles in order to be able to determine the contribution margins per article. At the same time, complete actual recording of the cutting output is possible in order to present the cutting results with a target-actual comparison of the yield. This means that the gross profit can be calculated at any time.
In the subsequent picking process, the orders of the individual branches and major customers are displayed on the touchscreen: Processing line with item, ordered and processed quantity as well as Batch number. Product by product the order is processed until the desired quantity for the respective customer is reached. If the scale measures a different value at the end than the weight calculated by the ERP system, the system reports an error. This is intended to ensure that exactly the ordered quantity is delivered to the 25 Branches delivered, from Rostock in the northwest to Pasewalk near the Polish border, with 15 stores to be found in the pre-checkout area of Netto, Lidl and Kaufland. The three discounters in the region are also supplied directly with sausages and salads.

Keep branches under control

Especially important to Frank Wegner is the Branch analysis, which at Torney runs on two tracks: On the one hand, each branch orders itself what is missing and what needs to be replenished. On the other hand, the employees at the headquarters in Altentreptow can also access the inventories of each branch at any time and track sales. If, for example, a type of sausage is soon approaching its best-before date, the product can be transferred from one branch to another or specifically promoted as a special offer.
The revenues of the individual Branches Wegner checks daily and compares data such as quantity and turnover per customer with the same day of the previous year. Advertising checks can also be carried out with the branch evaluation. Last but not least, the system measures turnover per salesperson and then calculates the bonus for the employee

“Never before has an IT transition been as trouble-free as with Winweb.”
Frank Wegner, Managing Director Torney Landfleischerei Pripsleben

Calculation at the push of a button

In addition, Frank Wegner uses the Management information system from winweb-food: In the purchasing management system, for example, the average purchase prices are compared with the cutting prices, in the sales management system average prices can be displayed in comparison to the previous year and in the storage management system it is possible to track exactly which products are available in which quantities and when they need to be purchased again. “I also work particularly often with the sales channel calculation”, says Wegner. Here, the system calculates the transport costs for all customers who are not the company's own branches and relates them to the respective conditions: “This allows me to quickly and easily view sales and profit per customer”, explains Wegner, who despite all his satisfaction occasionally still has one or two suggestions for improvement for Winweb: “I wanted to be able to track exactly how, for example, the Bockwurst performed across all sales channels.” Where were how many sausages sold, what did the revenue look like, what profit did his branches make and, in comparison, the discounters such as Netto?

Brief profile: Torney country butcher

Torney Landfleischerei Pripsleben GmbH belongs to the Torney group of companies, as do Torney Milch und Fleisch e.G. and Torney Mutterkuh GmbH with a total of around 150 employees. Together, the motto “from the stable to the pan” is to be implemented and the path from the production of feed and the keeping of cattle and pigs through the processing of raw materials in production to the sale of meat and sausage products is to be covered.
In 1990, the first butcher's shop opened in Pripsleben in the Mecklenburg Lake District, where self-produced meat and sausage products were sold. Gradually, new branches were opened mainly in the checkout areas of large discount stores such as Netto and Kaufland.
In 1993, Torney Landfleischerei Pripsleben GmbH was founded, which now includes 25 branches in Mecklenburg-Western Pomerania. It produces sausage products and, since 2010, also salads such as egg, beef, or poultry salad. In the branches, changing snacks and daily specials are offered weekly.

www.torney-landfleischerei.de
www.winweb.de